Mushroom media kit
EMBARGOED: FOR IMMEDIATE USE, TUES, AUGUST 13, 2024

MEDIA ALERT

FOR IMMEDIATE USE, TUESDAY, AUGUST 13, 2024

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‘Vitamin D mushrooms’ – a food-based solution to
Aussies’ vitamin D deficiency: world-first research

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World-first research set for release next Tuesday,
August 13, will propose the ‘Vitamin D mushroom’
as an important food source for addressing our
adult population’s poor vitamin D intake – among
the world’s lowest.1,2

The Australian Mushroom Growers Association
(AMGA), together with new research author, |
FOODiQ Global, will reveal how simply consuming
around three (75 grams), sun-exposed
mushrooms, four times a week, exceeds the
vitamin D requirements for ALL Aussie adults*1
(according to Australian vitamin D targets).

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“The new research found mushrooms have the ability to produce vitamin D if
you pop them in the sun for 15 minutes,1 making them perfectly placed to help address the one in three Aussie adults who are vitamin D deficient, and the more than 95 per cent who have an inadequate vitamin D intake,”1,3-5 said AMGA CEO, Ms Leah Bramich.

The new research argues the “mighty mushroom” is the food of the future, given it is sustainably grown, is a natural, and vegan source of vitamin D, and is jam-packed with nutrients not commonly found in other foods.6

Vitamin D mushrooms include the common Button, Swiss Brown, Portobello and Flat mushrooms found in a supermarket or green grocer.

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ABOUT VITAMIN D

Vitamin D:

• helps absorb, and use calcium from food.6

• is essential for bone development and strength, cell growth, and maintaining a healthy immune system.6

• is important for healthy teeth and muscles.7

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Lack of vitamin D can increase a person’s susceptibility to infectious diseases, muscle weakness, multiple sclerosis, diabetes, hypertension, metabolic syndrome, cancers, autoimmune and cardiovascular diseases.8-10

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*Research used Institute of Medicine (IOM) targets, demonstrating just four 75g serves per week of vitamin D mushrooms exceeded the vitamin D needs of all Australian adults aged up to 70 years.

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To learn more about the new Aussie vitamin D mushroom research, tee up an interview with one or more spokesperson/s below.

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AVAILABLE FOR INTERVIEW